Saturday, September 24, 2005

Hark it! Hark it! Hear a market?

This page is for entrepreneurs-in-waiting. Not the rich types who have already built a product and the market for it. Not even for the happy hunters who have a product, a plan, and hope of venture financing. This page is for entrepreneurs who have not yet figured out that they will be entrepreneurs.

An entrepreneur is someone who spots a need, figures out how to meet the need at a cost that matches the need, and figures out how to market the needed product.

Education is certainly a place to spot needs. Occasionally, an entrepreneur figures out how to meet an educational need at reasonable cost.

Yes, Virginia, there is a Cliff. Cliff Hillegass

Some things in the Thinkerer section on study may suggest needs to some future entrepreneur. A widely taught course might have enough needers to make a potential market. This is the tale of the Long Tail, as told by Chris Anderson.
http://en.wikipedia.org/wiki/Long_Tail

This tale, based on the experience of Amazon.com and E-bay says that if you can reach a large population, you can successfully market things that only serve a small fraction of the people. Here are pages in the Thinkerer suggesting things that only serve a small fraction of the people.

http://www.thinkerer.org/Studying/StudyAudioTM.htm
http://www.thinkerer.org/Studying/StudyRepeatTM.htm

I called these Maybe Markets. They are things that take creativity and a little skill with computers. They could easily be offered on the web. To get much use out of them, a person would have to do some editing and aggregating. Maybe just the thing for someone in journalism or marketing. Might not make money. But it still might look good on a resume’.

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